A hairdresser with no proper appliances to style her customers´ hair. A hotdog seller with no cart. Street vendors with no idea of whether they are selling at a profit or a loss. These are some of the issues and drawbacks faced across Brazil by small entrepreneurs in the informal economy. In the state of Bahia, this situation is being addressed by the Better Life Socio-Productive Inclusion Program, and the results can be seen in a new video produced by the Brazil Learning Initiative for a World without Poverty (WWP).
The video is the first in a series of WWP case studies aimed at highlighting good productive inclusion practices in Brazil. They will be published together with summary reports.
Launched by the Government of Bahia in 2011, the Better Life Program seeks to involve poorer people in the production of goods and services. Focused on small businesses run by low-income families enrolled in the Unified Registry, the Program provides training and access to rights for people earning their living from popular occupations such as handicrafts, food, services and solid waste recycling.
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