Madalena, Lavinha and Junior live in Pernambuco, Northeastern Brazil. Madalena lives on the beach and collects shellfish for a living. Lavinha is a seamstress, and Junior plants vegetables with his father and grandfather. All different life stories, but with one thing in common: productive inclusion generated by participating in the Pernambuco no Batente Program.
Between 2013 and 2014, six thousand people were trained in Pernambuco under this program in different activities, including recycling, fishing, livestock rearing, dressmaking, etc. This program promotes the productive inclusion of the low-income population, in line with the characteristics of local productive chains.
This video, made in 2014 by the World Bank with the support of the Pernambuco State Government, is available only in English and Portuguese.
Directed by: Júlia Pacheco